Sample Business Paper on Coca-Cola Product Life Cycle Analysis (2023)

FAQs

What product life cycle stage is Coca-Cola? ›

The history of the Coca-Cola Company is long and its main product, Coca-Cola, is currently on the maturity stage. The product was on its introduction stage in the late 1890s when it was first invented.

Here are a few product life cycle examples: The home entertainment industry is filled with examples at every stage of the product life cycle. For example, videocassettes are gone from the shelves. DVDs are in the decline stage, and flat-screen smart TVs are in the mature phase.

A product life cycle is a management tool that evaluates a product's journey from development to withdrawal from the market. As mentioned earlier, it includes four stages- introduction, growth, maturity, and decline.

PRODUCTION MODEL

The bottlers produce the final drink by mixing the syrup with filtered water and sweeteners, and then carbonate it before putting it in cans and bottles, which the bottlers then sell and distribute to retail stores, vending machines, restaurants and food service distributors.

Coke aggressively markets its product lines through advertising across multiple mediums and channels, including TV, online ads, sponsorships, etc. Coca-Cola's sponsorships include NASCAR, NBA, the Olympics, American Idol, etc.

Typewriters

While there are still typewriters available, the product is now at the end of its decline phase with few sales and little demand. Meanwhile, desktop computers, laptops, smartphones and tablets are all experiencing the growth or maturity phases of the product lifecycle.

The four fundamental stages in a product cycle include introduction, growth, maturity, and decline. All these stages are pertinent to the development of a company.

The life cycle of a product is broken into four stages—introduction, growth, maturity, and decline. A product begins with an idea, and within the confines of modern business, it isn't likely to go further until it undergoes research and development (R&D) and is found to be feasible and potentially profitable.

Examples of products currently in the growth stage include artificial intelligence, smartphones, and electronic cars. A common reaction for companies with products in the growth stage is to expand the supply chain distribution of the product.

The product life cycle is the process a product goes through from when it is first introduced into the market until it declines or is removed from the market. The life cycle has four stages—introduction, growth, maturity, and decline.

What are the 4 stages of product life cycle explain each stage? ›

The 4 stages of the product life cycle are introduction, growth, maturity, and decline. Learn how to leverage this into your business strategy. Do you want to build a successful product? If so, you need to understand the product life cycle.

A product's life cycle is its progress from when it is created to when it is discontinued. There are four stages in the cycle, which are development, growth, maturity, and decline. The product life cycle helps business owners manage sales, determine prices, predict profitability, and compete with other businesses.

Characteristics of the growth stage include: We usually observe rapid increases in sales. Sales increase at an increasing rate. Competitors start to appear in the market.

The introduction stage happens when a product is launched in the marketplace. This is when marketing teams begin building product awareness and targeting potential customers. Typically, when a product is introduced, sales are low and demand builds slowly.

These include water, carbon dioxide (with which the water is carbonated), sugar, corn (which is utilized for high fructose corn syrup), and phosphate rock (used for the phosphoric acid).

Our portfolio of brands includes Coca-Cola, Sprite, Fanta and other sparkling soft drinks. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, Powerade, Costa, Georgia, Gold Peak, Ayataka, and BodyArmor.

3.1 Explain how products are developed to sustain competitive advantage There are three levels of coca cola's products. They are core product, actual product and augmented product.

Coca‑Cola Classic.

Our original and iconic cola is still our top-seller.

Our goal is to recover every bottle or can that is sold to recycle and reuse, no matter the size, shape or material.

What are the factors affecting product life cycle? ›

There are four main factors that help you determine the stage of your product: sales, investment costs, profit and competition. Your product will develop through the five stages which will determine your business strategy.

In biology, a life cycle represents a series of changes that an organism undergoes, from birth to death. Extended to a business setting, an entity's formation and eventual decline follow a similar path to biological applications. The life cycle represents the entire existence or life of something in the marketplace.

At the most fundamental level, product lifecycle management (PLM) is the strategic process of managing the complete journey of a product from initial ideation, development, service, and disposal. Put another way, PLM means managing everything involved with a product from cradle to grave.

What Is the Product Life Cycle Important? The product life cycle is important in marketing because it helps define and determine strategies related to a particular product. According to subjectquery.com, it works as “a forecasting tool, planning tool, control tool, and estimated for profits.”

Goals. The goals of product life cycle management (PLM) are to reduce time to market, improve product quality, reduce prototyping costs, identify potential sales opportunities and revenue contributions, maintain and sustain operational serviceability, and reduce environmental impacts at end-of-life.

The Coca-Cola Company is a total beverage company, offering more than 200 brands—from sodas to waters, from coffees to teas, from juices to kombuchas, and a growing list of flavored alcohol beverages —in more than 200+ countries and territories.

Core product – at the core level, Coca-Cola drinks aim to quench a consumer's thirst. Generic product – drinks are either carbonated or non-carbonated and come in various flavors, types, and packages. Expected product – in terms of value-adding, Coca-Cola sells some drinks cold to entice consumers.

The product life cycle consists of four stages which are introduction, growth, maturity and decline stages.

Introduction – This is the first stage of the product life cycle. Once a product is developed, the first step is its introduction into the market. During this stage, the product is released into the market for the very first time.

What is Coca-Cola most successful product? ›

Our original and iconic cola is still our top-seller. However, 43% of the cola we now sell is made up of Coca‑Cola Zero Sugar, Diet Coke or Coca‑Cola Life, which have less or no sugar. Get the facts about all our drinks.

Diet Coke was the first new product to use the Coca-Cola trademark in nearly 100 years when it was released in 1982. Despite competition from in-house brand Coke Zero and diet soda from other major manufacturers, Diet Coke is by far the most sold diet soda brand in the US.

3.1 Explain how products are developed to sustain competitive advantage There are three levels of coca cola's products. They are core product, actual product and augmented product.

It analyses the 4Ps (Product, Price, Place, and Promotion) of Coca-Cola Company and explains its business & marketing strategies.

According to Raymond Vernon, a product has a certain life cycle. It begins with its research and development stage and ends with its decline stage. The product life cycle consists of four stages which are introduction, growth, maturity and decline stages.

A product life cycle is the length of time from a product first being introduced to consumers until it is removed from the market. A product's life cycle is usually broken down into four stages; introduction, growth, maturity, and decline.